One of the social media platforms with the quickest growth—Instagram—is a terrific tool for marketing your company. In fact, 83% of consumers use Instagram to find out more about products or services, and Instagram’s median engagement is 17 times higher than Facebook’s engagement rate.
But because Instagram is so popular, it can be challenging for companies of all sizes to stand out and gather a sizable, loyal following. Even so, it isn’t impossible because there are several strategies you can use to pique your followers’ interest in your content and the goods and services you have to offer. In this article, we’ll provide you with tips for growing your Instagram following in 2023 and beyond.
Hire the right growth service
Gaining real and relevant followers is no easy task, which is why you need to hire the right growth service that focuses on organic growth. Nowadays, there are numerous Instagram growth tools and services that provide you with the opportunity to buy followers. However, these are usually fake followers or bots, which add no value to your account and can get you banned from the platform.
To avoid that, you need to research the different options and find the right one. But what is the best IG growth service? It’s the one that will help you get real Instagram followers who are actually interested in what you have to offer, using organic methods.
Improve your bio
Optimizing your bio is one strategy for increasing your Instagram following. Make the most of the 150 characters you have to market your brand because this is essentially a description of who and what you are. A brand description, a call to action, and a link should all be present in an optimized IG bio.
You can add only one clickable link in your Instagram bio, so make good use of it. While some businesses only link to their own websites, others frequently change the link to direct users to fresh articles or landing pages. You should think about including a branded hashtag in your bio to draw attention to the posts from your audience and encourage others to follow.
Try out several types of content
A fantastic strategy to expand your audience and gain more Instagram followers is to experiment with various types of posts. In general, each kind of Instagram content has advantages of its own. Reels, the platform’s newest feature, offers several content types that are larger than the photographs on the Explore page.
Links to certain pages can be added to IG Stories if you have more than 10,000 followers. Instagram carousels are a different type that is worth thinking about because of their excellent engagement rates. Utilizing all of the platform’s content types can be challenging. But if you don’t try, you won’t know what works best for your audience.
Interact with your audience and other users
Interacting with your audience and other users can help you gain exposure on the platform. In other words, you should engage with potential followers by liking and commenting on their posts. But don’t forget to also follow back your followers and interact with their content as well.
To increase your account’s engagement rate, you can, for instance, pose queries in Stories and photo captions. Users should encourage others to get tagged in their remarks. Make sure to respond to every comment left on your posts, because doing so can help you attract new followers or keep those you already have.
Strategically using hashtags is crucial to gaining new followers. The right hashtags will enable you to connect with a sizable and niche audience and foster the growth of a network of like-minded individuals.
Find hashtags related to your brand and your audience. To increase engagement on Instagram, ideally, you shouldn’t use more than nine hashtags. Despite Instagram allowing 30 hashtags per post, avoid going overboard.
Collaborate with others
Another strategy for growing your following is through partnerships or collaborations with influencers. Influencer marketing is predicted to increase to $21.1 billion in 2023. The engagement rates of micro-influencers, who have between 1000 and 10,000 followers, are higher than those of larger accounts. On the other hand, partnerships and collaborations can be a terrific way for you to show your personality and ideals through affiliation.
Instagram is, without a doubt, one of the most popular social media networks nowadays, providing brands with a fantastic opportunity to promote their goods and services. While creating an Instagram profile takes time, with some assistance, you may see results sooner. Follow the advice in this post to gain more Instagram followers and expand your account if you need help reaching your objectives.