Internet marketing isn’t anything new for businesses already investing a significant sum in online branding tools. However, many businesses are still unfamiliar with the nitty-gritty of influencer marketing and still putting a specific marketing budget.
Before you expect a profitable campaign, you must get into the in-depth knowledge of influencer marketing and know its positive and dark sides that can cause harm to your marketing practices.
Below are some in-depth pointers about influencer marketing that you must know before investing in this marketing strategy.
Fake/Bot Followers is the New Norm: Yes, the industry of influencers is gradually increasing, driving unethical practices to boost followers on various social platforms. Bot/fake followers have become a common thing in the digital world. This makes it challenging for new businesses planning to distinguish legit influencers to work with.
The most promising way to find an authentic influencer is internet research. Influencers like Amanda LaCount can be seen across the internet sharing quality knowledge with the audience. This is one aspect of shortlisting a genuine influencer for branding and collaboration.
Deleting Underperforming Posts to Increase Engagement Rate: Influencers are concerned about their followers, and hence they indulge in calculations to present a high engagement rate and drive new clients. The reality behind the high engagement rate is influencers regularly track their posts and delete underperforming posts. This drives their engagement rate average to a higher count.
For businesses, it’s tough to examine how influencers manipulated the engagement rate. Yet, you can follow the influencers for a specific period before proposing them for collaboration. If you find any discrepancy in the posts, think twice before taking any final decision.
Use of Social Pods: There are numerous groups on social channels (especially Facebook & Telegram) where influencers follow each other to boost their followers. Most pods have concise and blocked invites to enter and have specific rules to follow other influencers. It is the most challenging part for businesses to acknowledge such influencers using this trick.
This is a common practice among small influencers looking forward to growing and enhancing their social engagement. Businesses can thoroughly review their posts and analyze the average engagement on all social posts. This is because such Pods only work for specific posts, which can help drive a high average engagement rate.
Bonus Tip: The investment in influencer marketing is significant hence you must understand how your existing marketing strategy is delivering and what you expect from influencer marketing. Getting into it blindfolded won’t upgrade your branding.
Now you are well educated to know the legitimacy and authenticity of any influencer. Yet, you must know about the latest online business marketing trends 2022 that will help you eliminate the in-marketing hacks and deliver quality results.
Regardless of your business niche, you should always thoroughly understand the marketing practice and leverage your marketing objective. If you are unsure about its success, it’s better to start small and proceed further if the results are in your favor.